OYO.Digital drives balance in leading, lagging and operational indicators to maximize program ROI and future marketing by being focused on contribution and attribution to business outcomes — supporting both growth initiatives and cost optimizationFrom greater access to internal campaign performance data to media agencies, to have these in-house capabilities to measure the performance of your marketing activities – ZBM provides OYO Digital’s clients to have this range of tools and support at their disposal.OYO.Digital’s sole purpose is to support marketing organization’s quest to identify new opportunities, architect strategies and orchestrate execution.We provide solutions to CMO’s, digital media/advertising leadership, and ABM marketers to identify savings, growth opportunities, and efficiencies in working and non-working marketing & media budgets.We are Zero-Based Marketing specialists, identifying budget efficiencies and savings to re-invest in high ROI marketing and paid media opportunities.We have assembled top talent in digital strategy, database marketing, technology, content marketing/management, and process development who collectively drive effective and efficient marketing as part of your team.Our combined efforts will deliver on your marketing contribution, performance, growth, efficiency, and cost management objectives – and it should have little to no impact on your timesheets and hours.
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